Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress

Multimodality: A Social Semiotic Approach to Contemporary Communication



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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress ebook
Publisher: Routledge
Page: 236
Format: pdf
ISBN: 0415320615, 9780415320610


Kap 4: Kress starter med å forklare sin tilgang til semiotikk, som er sosial semiotikk. Where meaning is the issue – 2. Communication : shaping the domain of meaning – 4. Multimodality: a social semiotic approach to contemporary communication. A social-semiotic theory of multimodality – 5. (2009) Multimodality: a Social Semiotic Approach to Contemporary Communication, London: Routledge. Animated documentary as a contemporary medium for communication conveys social messages, and it has, as its overall goal, some claims on reality representation. (London: Routledge) Communicating through Popular Music: Is the Music Industry Dying? (2009) The Routledge Handbook of Multimodal Analysis, London:Routledge. Semiotics deals with messages and tries to reveal the processes of meaning making. A social semiotics approach (Kress, 2010; see also Halliday, 1978). Günther Kress: Multimodality; a social semiotic approach to contemporary communication. The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality: A social semiotic approach to contemporary communication. Kress, Gunther (2010) Multimodality: A social semiotic approach to contemporary communication (London and New York: Routledge). Social semiotics suggests that signs (and videogames use many of them, as we shall see) are created with intentionality, but are only ever interpreted, and that there is no set or fixed meaning in a given sign. The social environment of contemporary communication – 3. For this, the article outlines a framework using a multimodal social semiotic approach.